Easy, affordable action towards a greener net zero future.

About Us

Action Net Zero is a sustainability delivery partner - supporting residents, businesses, local authorities and communities to accelerate sustainable action and help tackle the climate crisis.

We are here to support communities to help address the climate crisis; and support the local economy, too. If you're a resident, we can help guide you through the complexity of sustainable choices,  shining a light on how to save money, supporting your local community whilst helping the environment. If you are a local business, we provide clear paths of actions across key decarbonisation areas, i.e. Transport, Built environment, connecting subject matter experts to provide end to end solutions, on your journey to net zero. 

We believe passionately in our mission to help cities and regions become net zero, and are doing this by providing easy, affordable ways for organisations, employees, individuals and communities to switch to greener, cleaner ways of living and operate their businesses; delivering deep cuts in emissions, supporting the green econonomy and improving air quality in the process. 

By providing a dedicated net zero platform that will develop as the challenges and actions needed evolve, we are helping to showcase and build business reputations, measure engagement and create dialogue. We are here to support positive change and create green ecosystems. 

Our aim is to help residents and businesses make positive switches to support their communities, the planet and the green economy. Our mission is to make fossil fuels a thing of the past. 

Action Net Zero, founded in 2020 by Pam Barbato, is currently working with aligned strategic partners to scale our operations across the South West, supporting more residents and businesses on their net zero journey. This decade is known as the decaade of action, collectively we can tackle the climate crisis and accelerate action. 

We are delighted to be in partnership with Transform ESG, a strategic communications consultancy. Transform ESG delivers insight, action and communication plans around environmental, social and governance responsbilities. 

The current Directors of of the partnership are: 

Pamela Barbato

Founder, Action Net Zero

A “commercially aware” environmentalist, supporting and driving the green agenda by utilising over 25 years-experience as a brand, marketing, sustainability engagement specialist working across broad industry sectors, private and public for both SME’s and Corporates up to board level.

Passionate about accelerating change through collaboration, behavioural science, engagement and technology, Pam set up Action Net Zero Community Interest Company in 2020, with a vision of demonstrarting the positive impacts of embracing sustainability, top down, bottom up, supporting communities to prosper. 




Robert Barnard-Weston

Founder, Transform ESG

Widely known as ‘the grandfather of sustainability’, Robert began his ESG consulting career in the late 1980s. Since then he has helped many companies, governments, charities, universities, local authorities, communities, health trusts and others to become more sustainable. 

He has also co-launched numerous social and eco-enterprises, the UK farmers’ markets movement, five children and a growing band of grandchildren.




Veronica Hannon

Founder, Transform ESG

The daughter of passionate change-makers, Ronnie has always built purpose into her profession. An experienced marketing communications and public relations consultant and a senior strategic thinker, she helps organisations become brands. Great brands are built on integrity. It starts with research, strategy and planning and she takes it through to implementing plans and project managing thought-leadership programmes.





Daniel O'Connor

Founder, Transform ESG

Dan’s passion and drive for enterprise development grew from owning his own business and building a web-based technology company up for a successful exit (Expert Agent now owned by Zoopla). Dan’s vision and entrepreneurial drive often enable him to identify strategies and opportunities that surprise and delight our clients. The hothouse atmosphere that is today’s ESG market provides unprecedented scope for some of his finest ideas.



If you would like to discuss strategic partnership opportuntiies, please contact pam@actionnetzero.org