What people are already doing
How often do you currently behave this way to protect the planet, its people and resources?
Our survey reveals which sustainable behaviours are already in action, and which are less so.
We asked respondents to say whether they Always, Often, Sometimes, Rarely or Never behave this way, in context of the following sustainable actions:
- Eat more fruits, vegetables, and plant-based foods
- Switch to renewable energy sources and conserve energy
- Walk, cycle or use public transport where possible
- Purchase durable, reusable products instead of disposable ones
- Reduce water and food waste
- Recycle and choose products made with recycled content whenever possible
- Choose nature-friendly products that protect habitats and biodiversity
- Support causes and products that educate girls, aid family planning, or support women-owned business
- Support brands offering inclusive and equitable products, policies and practices
- Vote, actively participate in organizations, and buy from companies that support sustainable living
23% of our respondents stated that they Always adopt these sustainable behaviours (the same as 2022) and 33% of our respondents stated that they Often adopt these sustainable behaviours (compared to 32% in 2022).
Out of the 6 sustainable behaviour categories, the following 'always' behave in this way:
38% always reduce water and food waste, compared to 36% in 2022, 33% in 2021 and 24% in 2020.
29% always recycle and choose products with recycled content, compared to 29% in 2022, 26% in 2021 and 18% in 2020.
24% always use renewable energy and conserve energy, compared to 25% in 2022, 22% in 2021 and 16% in 2020.
23% always eat fruits, vegetables, and plant-based food, compared to 25% in 2022, 23% in 2021 and 16% in 2020.
23% always purchase durable products rather than disposable, compared to 23% in 2022, 22% in 2021 and 14% in 2020.
20% always choose nature friendly products that protect habitats and biodiversity, compared to 23% in 2022, 19% in 2021 and 11% in 2020.