What people intend to do
How much do you intend to behave this way in the future to protect the planet, its people and resources?
We asked respondents to say whether they Strongly intend to do this, Occasionally intend to do this or Never intend to do this, in context of the following sustainable actions:
- Eat more fruits, vegetables, and plant-based foods
- Switch to renewable energy sources and conserve energy
- Walk, cycle or use public transport where possible
- Purchase durable, reusable products instead of disposable ones
- Reduce water and food waste
- Recycle and choose products made with recycled content whenever possible
- Choose nature-friendly products that protect habitats and biodiversity
- Support causes and products that educate girls, aid family planning, or support women-owned business
- Support brands offering inclusive and equitable products, policies and practices
- Vote, actively participate in organizations, and buy from companies that support sustainable living
Collectively, we can see that the majority of respondents strongly intend to adopt sustainable behaviours:
49% - Strongly intend to do this
36% - Occassionally intend to do this
12% - Never intend to do this
Intentions reveal strong support for:
69% Strongly intend to reduce water and food waste, compared to 69% in 2022, 66% in 2021 and 78% in 2020.
57% Strongly intend to purchase durable products, not disposables, compared to 63% in 2022, 58% in 2021 and 69% in 2020.
58% Strongly intend to recycle and choose products with recycled content, whenever possible, compared to 60% in 2022, 58% in 2021 and 53% in 2020.
53% Strongly intend to switch to renewable energy and conserve energy, compared to 55% in 2022, 49% in 2021 and 59% in 2020
50% Strongly intend to choose nature friendly products that protect habitats and biodiversity, compared to 51% in 2022, 49% in 2021 and 57% in 2020
46% Strongly intend to eat more fruits, vegetables, and plant-based food, compared to 49% in 2022, 47% in 2021 and 53% in 2020
Where we see a reduction in strong support for certain behaviours when compared to previous years, this may be linked to the increase in the number of people who are already perfoming these behaviours in their everyday life. The impact of the cost of living crisis on our ability to choose more sustainable actions is also likely to play a role, as our priorities shift towards the most cost-effective way of living.