How much do you think consumers can influence the overall decisions along the supply chain?
In terms of consumers, we’re seeing that more and more are demanding a ‘green image’ from the companies they buy from.
This is influencing behaviour of large businesses in the right direction, and pushing for innovation. A big area of focus for organisations is to operate with renewable energy.
Renewable energy is now cheaper than fossil fuels, so the shift should naturally happen once we have capacity.