What people are already doing
How often do you currently behave this way to protect the planet, its people and resources?
Our survey reveals which sustainable behaviours are already in action, and which are less so.
We asked respondents to say whether they Always, Often, Sometimes, Rarely or Never behave this way, in context of the following sustainable actions:
- Reduce water and food waste
- Recycle and choose products with recycled content, whenever possible
- Switch to renewable energy and conserve energy
- Eat more fruits, vegetables, and plant-based foods
- Purchase durable products, not disposable
- Choose nature friendly products that protect habitats and biodiversity
23% of our respondents stated that they Always adopt these sustainable behaviours, and 32% of our respondents stated that they Often adopt these sustainable behaviours.
Out of the 6 sustainable behaviour categories, the following 'always' behave in this way:
36% always reduce water and food waste, compared to 24% in 2020 and 33% in 2021.
29% always recycle and choose products with recycled content, compared to 18% in 2020 and 26% in 2021.
25% always use renewable energy and conserve energy, compared to 16% in 2020 and 22% in 2021.
25% always eat fruits, vegetables, and plant-based food, compared to 16% in 2020 and 23% in 2021.
23% always purchase durable products rather than disposable, compared to 14% in 2020 and 22% in 2021.
23% always choose nature friendly products that protect habitats and biodiversity, compared to 11% in 2020 and 19% in 2021.