What people intend to do
How much do you intend to behave this way in the future to protect the planet, its people and resources?
We asked respondents to say whether they Strongly intend to do this, Occasionally intend to do this or Never intend to do this, in context of the following sustainable actions:
- Reduce water and food waste
- Recycle and choose products with recycled content, whenever possible
- Switch to renewable energy and conserve energy
- Eat more fruits, vegetables, and plant-based foods
- Purchase durable products, not disposable
- Choose nature friendly products that protect habitats and biodiversity
Collectively, we can see that the majority of respondents strongly intend to adopt sustainable behaviours:
58% - Strongly intend to do this
32% - Occassionally intend to do this
10% - Never intend to do this
Intentions reveal strong support for:
69% Strongly intend to reduce water and food waste, compared to 78% in 2020 and 66% in 2021
63% Strongly intend to purchase durable products, not disposables, compared to 69% in 2020 and 58% in 2021
60% Strongly intend to recycle and choose products with recycled content, whenever possible, compared to 53% in 2020 and 58% in 2021
55% Strongly intend to switch to renewable energy and conserve energy, compared to 59% in 2020 and 49% in 2021
51% Strongly intend to choose nature friendly products that protect habitats and biodiversity, compared to 57% in 2020 and 49% in 2021
49% Strongly intend to eat more fruits, vegetables, and plant-based food, compared to 53% in 2020 and 47% in 2021
Where we see a reduction in strong support for certain behaviours when compared to the responses in 2021 to 2020, this may be linked to the increase in the number of people who are already perfoming these behaviours in their everyday life.